Legendary Ice Cream Brand Hawell’s Seeks New Ownership

According to a report by Prachachat Business, the long-standing ice cream brand Hawell’s is seeking a successor to take over its operations. The current management has indicated that they have a two-year window to transition the business. The sale package is valued at 165 million baht, which encompasses the brand’s land, manufacturing facilities, intellectual property, and proprietary ice cream recipes.

For residents and travelers who enjoy local culinary staples, this transition marks a significant shift for a brand deeply embedded in the Thai market. The current owners have outlined a strategic growth plan that includes expanding into three additional business sectors, with an ambitious annual sales target of 8.79 billion baht. To incentivize the search for a new owner, the company is offering a 5 million baht referral fee to anyone who successfully facilitates the transfer of the business.

While the financial valuation and the expansion goals have been publicly stated, several details remain to be confirmed. Specifically, it is not yet clear how the brand’s identity or product availability might change under new ownership, nor has the company disclosed the specific identity of potential buyers or the timeline for the final handover. Stakeholders and fans of the brand will need to monitor further announcements to see how this transition impacts the availability of their favorite products.