Sport
MONO Shifts Strategy to 'Streaming First' While Maintaining Sports Access
Mono Next PCL has announced a strategic pivot toward a 'Streaming First' model for its MONOMAX platform, while pledging to keep sports content accessible via free-to-air television.
According to a report by Khaosod Online Thailand on August 21, 2026, Mono Next PCL (MONO) is transitioning its business model to prioritize its streaming platform, MONOMAX. Despite this shift, the company intends to maintain a balance between digital streaming and traditional television to ensure broad reach among the Thai public.
Navamin Prasopnet, CEO of Mono Next, stated that the company aims to position 'Monomax Sports TV' as a public service. The goal is to ensure that major sporting events, which are significant sources of pride and entertainment for the Thai population, remain accessible to everyone, regardless of their preferred viewing platform. The company cited its previous efforts in broadcasting the World Cup as an example of this commitment to equitable access.
For residents and travelers in Thailand, this development is notable as it suggests that major sports broadcasts will continue to be available on free-to-air channels, even as the media landscape increasingly favors digital streaming. While the company has confirmed its intent to maintain this public service role, specific details regarding the upcoming sports calendar or the exact distribution schedule for future events remain to be confirmed by the broadcaster.