Sport
AIS and Buriram United Partner to Transform Buriram into a Sports Hub
Telecommunications provider AIS has entered a strategic partnership with Buriram United to enhance digital infrastructure and fan experiences ahead of the 2026/27 season.
According to Khaosod Online Thailand, AIS has officially partnered with the Buriram United football club to integrate advanced digital services into the local sports ecosystem. This collaboration aims to support the club’s 2026/27 season, which is scheduled to commence on September 4, 2026.
As part of this initiative, AIS is upgrading its 5G Advanced network across all districts in Buriram province, with completion expected by the end of August 2026. The partnership focuses on providing enhanced connectivity and exclusive benefits for AIS customers and Buriram United fans, including improved digital experiences at the Chang Arena and various city-center activities. Additionally, the project includes long-term youth development programs.
For residents and travelers, this development signifies a push to establish Buriram as a premier 'Sports Metropolis.' The improved network infrastructure may offer more reliable mobile and home internet connectivity throughout the province. While the partnership promises a comprehensive range of benefits and digital upgrades, the specific details regarding how these services will be accessed by international visitors or non-subscribers remain to be fully clarified. Fans and visitors should monitor official announcements from the club and AIS for further updates on event-specific perks as the season approaches.