Law
Artist 'Tah-U' Takes Legal Action Over Brand Copycat Allegations
Thai artist Pitthaya 'Tah-U' Saethang is pursuing legal action after his 'Legendary Cocoa' brand was allegedly imitated at a recent event in Hat Yai.
Legal Dispute Over Brand Identity
Thai artist Pitthaya 'Tah-U' Saethang, co-owner of the 'Legendary Cocoa' (Cocoa Nai Tamnan) brand, has announced he is taking legal action following an alleged case of intellectual property infringement. The dispute arose after Tah-U participated in the Kaset Fair at Prince of Songkla University in Hat Yai, Songkhla province.
The Allegations
Tah-U claims that another vendor at the event intentionally copied his brand’s visual identity, including its signature color scheme, font style, menu design, and overall shop layout. This imitation reportedly caused confusion among customers, leading them to mistake the copycat stall for his own. Tah-U emphasized that his concern is not about competition in the cocoa market, but rather the clear intent to misappropriate his brand’s identity, which he and his team have developed since their time as students at Kasetsart University.
Implications and Status
For residents and visitors, this case highlights the growing sensitivity surrounding intellectual property rights in Thailand’s street food and pop-up market culture. While Tah-U has confirmed that he has consulted with legal counsel to address the infringement, the specific legal outcomes remain pending. Additionally, Tah-U addressed recent critical comments from a local influencer regarding the situation, stating he prefers to let the public judge the matter rather than engaging further. The full extent of the legal proceedings and any potential resolution between the parties have yet to be confirmed.