Sport
TrueVisions Discusses ASEAN Cup Broadcast Funding with Sports Fund
TrueVisions has entered discussions with the National Sports Development Fund to secure financial support for broadcasting the ASEAN Cup on free-to-air television.
According to a report by Matichon Online on August 20, 2026, TrueVisions has initiated talks with the National Sports Development Fund regarding the broadcast rights for the upcoming ASEAN Cup. Contrary to some public perceptions, the company clarified that it is not requesting to broadcast the tournament for free. Instead, the discussions focus on securing a budget to facilitate the live transmission of matches via free-to-air television channels.
For residents and football enthusiasts in Thailand, this development is significant as it directly impacts the accessibility of regional football matches. If an agreement is reached, it would ensure that the ASEAN Cup remains available to a wider audience beyond the pay-TV subscriber base, potentially boosting national engagement with the sport.
At this stage, the outcome of these negotiations remains to be confirmed. While the intent to secure funding for free-to-air access has been stated, the specific financial arrangements and the final list of channels that would carry the broadcast have not yet been finalized. Stakeholders are currently waiting for further updates from the National Sports Development Fund regarding the feasibility and structure of this proposed support.