General
World Gym Expands in Thailand with New 'Big Box' Model
World Gym is launching a large-scale fitness center model in Samrong, targeting suburban growth with an aggressive 18-month expansion plan.
According to Prachachat Business, World Gym is bucking the industry trend toward smaller fitness studios by introducing a 'Big Box' model in Thailand. The company has unveiled a 3,000-square-meter facility in the Samrong area, specifically designed to serve a suburban population of approximately 250,000 people who currently lack access to international fitness chains.
This strategic move is part of a broader roadmap that aims to open six new branches within the next 18 months. To attract local members, the gym is positioning itself with a competitive pricing strategy, offering memberships starting at under 1,000 baht per month.
For residents and expatriates living in the outskirts of Bangkok, this development may provide more accessible, high-quality fitness options outside the city center. The expansion reflects a growing demand for health and wellness facilities in suburban zones. While the company has outlined its ambitious growth timeline, it remains to be seen how quickly these additional five locations will be secured and whether the low-price model will be sustainable across all future sites. Interested individuals should monitor official announcements from World Gym regarding the specific opening dates for the upcoming branches.