Tourism
Thailand Promotes 70 Innovative Agricultural Brands to HoReCa Sector
The Department of Foreign Trade is connecting 70 innovative agricultural brands with the hospitality and catering industry to boost market reach.
According to a report by Matichon Online on August 19, 2026, Thailand’s Department of Foreign Trade (DFT) has launched an initiative to promote 70 innovative agricultural brands. The program focuses on facilitating business matching between these local producers and the HoReCa (Hotel, Restaurant, and Catering) industry.
For residents and travelers, this initiative may lead to a wider variety of high-quality, locally sourced, and innovative food products appearing on menus and in hospitality settings across the country. By integrating these agricultural innovations into the service sector, the government aims to strengthen the supply chain and provide greater visibility for Thai agricultural entrepreneurs.
While the initiative is currently underway, details regarding the specific brands selected and the timeline for their full integration into the HoReCa market remain to be confirmed. Observers are watching to see how this partnership will influence the availability of premium local goods in popular tourist destinations and urban dining establishments. The DFT’s move is part of a broader effort to modernize the agricultural sector and enhance its competitiveness within the domestic service economy.