CJ MORE Partners with 'Thep Leela' for University Campus Engagement

According to a report by Prachachat Business on August 19, 2026, the retail brand CJ MORE has launched a strategic collaboration with the popular content creator group 'Thep Leela.' The initiative centers on hosting the 'Kam Tong Chuam CAMPUS TOURNAMENT' at the University of the Thai Chamber of Commerce.

This move reflects a broader trend among Thai retail businesses to move beyond traditional product sales by creating immersive, lifestyle-oriented experiences. By integrating entertainment and interactive gaming into the university environment, CJ MORE seeks to foster natural engagement and long-term brand loyalty among students and younger consumers.

For residents and visitors, this development highlights the evolving nature of retail spaces in Thailand, where brands are increasingly positioning themselves as hubs for social interaction and community activity rather than mere shopping outlets. Such events often signal a shift in how local businesses attempt to capture the attention of the youth market through experiential marketing.

While the tournament is currently underway at the University of the Thai Chamber of Commerce, it remains to be confirmed whether CJ MORE plans to expand this specific campus engagement model to other universities across Thailand in the near future. Observers of the local retail landscape may find this a notable example of how brands are adapting to changing consumer expectations.