Economy
Chulalongkorn University and PMCU Launch Second Year of 'Round Table' Business Mentorship
Chulalongkorn University and its Property Management Office have initiated the second year of their 'Round Table' program to support local entrepreneurs with branding and marketing strategies.
On August 18, 2026, Chulalongkorn University, in collaboration with the Property Management Office of Chulalongkorn University (PMCU), officially launched the second year of the 'Round Table' project. According to Thai Post, this initiative is designed to transfer academic expertise and business insights from the university directly to local entrepreneurs.
The program focuses on equipping business owners with essential skills in brand development and navigating modern marketing trends. The primary objective is to foster sustainable business growth, helping participants refine their unique value propositions—often referred to as having 'substance' or 'character'—to remain competitive in the current economic landscape.
For residents and visitors, this initiative highlights the ongoing efforts to professionalize the local business ecosystem surrounding the university area. By strengthening the capabilities of small and medium-sized enterprises, the program aims to enhance the quality and distinctiveness of services available in the vicinity.
While the program has successfully commenced its second iteration, specific details regarding the long-term impact on local consumer prices or the expansion of the curriculum to include digital transformation remain to be confirmed. Interested parties should monitor future announcements from PMCU regarding potential public workshops or further collaborative opportunities.