Economy
CJ MORE Partners with 'Thep Leela' to Engage Students at UTCC
Retail chain CJ MORE has launched a collaborative campaign at the University of the Thai Chamber of Commerce, targeting younger generations through interactive experiences.
According to a report by Matichon Online, the retail brand CJ MORE has partnered with the content creator group 'Thep Leela' to host an interactive event at the University of the Thai Chamber of Commerce (UTCC). The initiative, described as the fourth milestone of their ongoing campaign, aims to connect with the 'New Gen' demographic by integrating lifestyle-focused experiences into the university environment.
For residents and visitors, this event highlights the evolving nature of retail marketing in Thailand, where brands are increasingly moving beyond traditional storefronts to engage directly with student communities through entertainment and social media-driven content. By collaborating with popular influencers like Thep Leela, CJ MORE is attempting to foster brand loyalty among younger consumers through experiential activities such as the 'Kam Tong Chuam' (Connecting Words) game.
While the event marks a specific promotional milestone for the brand, it remains to be confirmed how long this campaign will remain at the UTCC campus or if similar activations will be rolled out to other universities across Thailand. Those interested in the specific activities or the duration of the pop-up event may wish to monitor official social media channels from CJ MORE or the university for further updates.
