Events
Cat Unique Co., Ltd. Secures Rights to Organize Miss Thailand Pageant (2027–2029)
The Vajiravudh Association of Thailand has granted a three-year contract to Cat Unique Co., Ltd. to manage the historic Miss Thailand pageant.
According to a report by Khaosod Online Thailand, the Vajiravudh Association of Thailand has officially awarded the rights to organize the Miss Thailand pageant to Cat Unique Co., Ltd. for a three-year period, covering 2027 through 2029. The company is led by Police Captain Dr. Athitiya Benjapak, widely known as 'Captain Cat.'
In a public statement, the organizers expressed their commitment to maintaining the prestige and historical identity of the pageant while introducing modern elements. The stated goal is to leverage the event as a form of 'Soft Power' to promote Thai culture and identity on the global stage. The organizers aim to provide a platform for Thai women to demonstrate their potential while evolving the competition into a new, contemporary chapter.
For residents and travelers, this announcement signals a shift in the management of one of Thailand’s most iconic cultural events. As the pageant is a significant fixture in the local entertainment landscape, the upcoming transition may influence how Thai cultural values are presented internationally. While the contract is confirmed for the next three years, specific details regarding the format, venue, or potential changes to the competition criteria for the 2027 pageant have yet to be announced. Observers will be watching to see how the new management balances the pageant's traditional legacy with its stated goal of modernization.