Skincare Influencer Sparks Controversy Over Cinema Routine

A prominent skincare influencer, known as @np.miranda, has ignited a heated debate after posting a video of herself performing an extensive beauty routine inside a crowded cinema. During a three-hour screening of the film 'The Odyssey', the influencer—who is also a beauty procedure nurse—documented herself applying cleansing water, facial sprays, neck cream, eye cream, and a full-face collagen mask. The video also featured her consuming snacks and beverages while wearing a headband.

According to Khaosod Online Thailand, the footage has drawn significant criticism from the public. Many viewers expressed frustration, arguing that the use of a smartphone and the bright light emitted during the process in a darkened theater disrupted the viewing experience for others. Critics labeled the behavior as a breach of basic cinema etiquette, questioning why such a routine could not be performed at home. Conversely, some online users initially engaged with the content, though the prevailing sentiment has shifted toward concerns regarding influencer culture and public courtesy.

For residents and travelers in Thailand, this incident highlights ongoing discussions regarding social media conduct in shared public spaces. While the influencer has shared her perspective as a 'POV' style post, the broader conversation remains focused on the balance between content creation and the comfort of fellow patrons. It remains to be confirmed whether the cinema management will issue a formal policy update regarding filming or disruptive activities during screenings.