NIDA Poll Reveals Thai Football Viewing Habits for 2026-2027 Season

According to a survey conducted by the National Institute of Development Administration (NIDA Poll) and reported by Prachachat Business on August 16, 2026, Thai football fans are actively engaging with both international and domestic leagues for the 2026-2027 season.

The data indicates that 55.24% of respondents follow the English Premier League on an occasional basis. Among international clubs, Liverpool remains the most popular choice, capturing 38.54% of the fan base. Domestically, Buriram United leads the Thai League in popularity, favored by 41.76% of those surveyed.

For residents and travellers in Thailand, these findings underscore the deep-rooted football culture in the country. Sports bars and public viewing venues often experience high demand during major Premier League matches, particularly those involving Liverpool. Similarly, the strong support for Buriram United reflects the significant local interest in Thai League fixtures, which can lead to vibrant atmospheres in stadiums and local gathering spots across the country.

While the poll provides a snapshot of current fan preferences, it remains to be seen how these trends will shift as the season progresses. The survey does not account for potential changes in team performance or future shifts in broadcasting accessibility, which could influence viewership habits throughout the remainder of the year.