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Thai Health Promotion Foundation Defends Media Procurement Practices

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Thai Health Promotion Foundation Defends Media Procurement Practices

The Thai Health Promotion Foundation (ThaiHealth) has publicly affirmed that its media advertising procurement follows strict government regulations to ensure transparency and cost-effectiveness.

The Thai Health Promotion Foundation (ThaiHealth) recently addressed inquiries regarding its media purchasing processes. According to Dr. Prakasit, a representative for the organization, all media campaigns are conducted through a 100% government procurement process in compliance with the 2017 Public Procurement and Supplies Administration Act, as overseen by the Comptroller General's Department.

ThaiHealth emphasized that its procurement involves rigorous oversight, including committees dedicated to drafting terms of reference, evaluating technical and price-based proposals, and inspecting final deliverables. The organization stated that it purchases advertising space directly from media owners, such as those managing MRT and BTS transit systems and Bangkok Metropolitan Administration (BMA) assets, to maximize public reach and ensure budget efficiency.

For residents and travelers in Thailand, this clarification highlights the administrative standards behind the public health awareness campaigns frequently seen in transit hubs and urban spaces. By utilizing established government procurement channels, ThaiHealth aims to maintain transparency in its efforts to promote public well-being. While the organization has confirmed its adherence to current legal frameworks, it has not provided specific details regarding future media budget allocations or potential changes to its partnership agreements with transit operators. The foundation continues to credit its media partners for their role in facilitating these public health initiatives.