Engfa Waraha and RachYO Collaborate on New Single for De Leaf

According to Khaosod Online, the skincare brand De Leaf has initiated a new campaign titled 'De Leaf x Engfa: Lub Lai Hai Jai San' to promote its T-Beauty concept. The campaign features Engfa Waraha, who is serving as the brand's presenter for the second consecutive year, collaborating with the well-known rapper RachYO on a new single titled 'Lub Lai Hai Jai San' (Caress to Make the Heart Flutter).

The project aims to challenge traditional music marketing by releasing seven different versions of the song, including both Luk Thung and Pop variations. The brand stated that the initiative is rooted in the idea that beauty is diverse and should be reflected in equally diverse musical expressions. The song is described as having a 'Fun & Confident' tone intended to inspire confidence in skin health.

For residents and travelers in Thailand, this campaign highlights the ongoing trend of integrating local music culture with beauty product marketing. While the campaign is currently active and the primary versions of the song have been released, it remains to be seen how the public will respond to the remaining versions of the track. Those interested in the campaign can follow the hashtag #DeLeafxEngfaลูบไล้ให้ใจสั่น for further updates on the project's progression.