General
Mitsubishi Motors Thailand Unveils 'Mitsuru' Mascot for 65th Anniversary
Mitsubishi Motors Thailand has introduced a new brand ambassador, 'Mitsuru,' to celebrate its 65th year of operations in the country.
According to Khaosod Online Thailand, Mitsubishi Motors (Thailand) Co., Ltd. has launched a new brand ambassador named 'Mitsuru' to mark the company's 65th anniversary of business operations in Thailand. The character is designed to embody the company's 'Enjoy the Ride' concept, aiming to refresh the brand's image and connect with customers across different generations in a more modern and accessible way.
For residents and travelers in Thailand, this initiative serves as a marketing effort to align the brand with a lifestyle-oriented approach. As part of the launch, the company has released an exclusive set of LINE stickers titled 'Enjoy The Ride with Mitsuru!' to encourage engagement. These stickers are available for free download until August 26, 2026.
While the introduction of 'Mitsuru' represents a shift in the company's public-facing identity, it remains to be seen how this mascot will be integrated into future product campaigns or customer service experiences. Those interested in the digital stickers should note the limited availability window, as the promotion concludes on August 26. No further details regarding long-term plans for the character beyond this promotional period have been disclosed.