Culture
Bangkok Auto Salon 2026 Returns to Showcase Modified Car Culture
The 12th edition of the Bangkok Auto Salon is scheduled for late August at BITEC Bangna, featuring custom vehicles and industry partnerships.
The Bangkok Auto Salon 2026 is set to take place from August 26 to 30 at the BITEC Bangna exhibition center. According to Khaosod Online, this 12th iteration of the event continues its tradition of highlighting modified car culture in Thailand by showcasing unique vehicles and aftermarket equipment, many of which are sourced from Japan.
Event organizers, including Vice President Waksorn Lohthong of Siam Sport Digital Media, emphasized the long-standing partnership with Japan’s San-Ei Corporation, the rights holder of the Tokyo Auto Salon. This collaboration aims to support the growth of the local automotive aftermarket industry. Ronnarit Suewaja, Managing Director of Cournot and Nash, noted that the event remains a pivotal platform for enthusiasts to engage with international trends in vehicle customization.
For residents and travelers interested in automotive design, this exhibition offers a rare opportunity to view specialized modifications and industry innovations in one location. While the event is confirmed to proceed as scheduled, potential attendees should monitor official announcements regarding specific daily programming, ticket availability, or any last-minute changes to the exhibitor lineup. The event serves as a significant cultural touchpoint for those following the evolution of Thailand’s car modification scene.