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AAS Harley-Davidson of Pattaya Celebrates 10th Anniversary
Pattaya’s official Harley-Davidson dealership marks a decade of operations, reflecting on its growth from a showroom to a regional hub for motorcycle enthusiasts.
AAS Harley-Davidson of Pattaya is celebrating its 10th anniversary this year, marking a decade of service as the sole official dealer and service center in Eastern Thailand. According to Khaosod Online, Managing Director Anuvat Inthraphuvasak highlighted the milestone as a reflection of the company's commitment to the local motorcycle community since its establishment in 2016.
For residents and travelers, this milestone underscores the dealership's evolution from a simple retail space into a destination for riders who value the Harley-Davidson lifestyle. The company recently achieved international recognition, winning the '2025 International Dealer of the Year – Gold' award, which the management cites as a testament to their service standards.
As the dealership enters its second decade, leadership has expressed intentions to further elevate industry standards for the two-wheeler market in the region. While the dealership has solidified its role as a central hub for bikers in the East, specific details regarding upcoming expansion projects or new community initiatives for the next decade remain to be confirmed. The anniversary serves as a notable point of stability for the local motorcycle tourism and enthusiast scene in Pattaya.