Lexus Thailand Launches New Lexus ES Starting at 3.29 Million Baht

According to a report by Prachachat Business on August 13, 2026, Lexus Thailand has officially launched the latest iteration of the Lexus ES model. The vehicle is marketed under a new definition of luxury, focusing on a combination of elegance and cutting-edge automotive technology.

The new model features a redesigned exterior characterized by the brand's signature 'Spindle Body' concept. Lexus has notably expanded the vehicle's dimensions to enhance its presence on the road, aiming for a sleek and eye-catching aesthetic. The starting price for this new model is set at 3.29 million baht.

For residents and travelers in Thailand, this launch represents an update to the premium automotive market. Those interested in luxury vehicles may find the design changes and technological upgrades relevant when considering vehicle options in the country.

While the pricing and design philosophy have been announced, specific technical specifications regarding the powertrain options, interior features, and the full range of trim levels available in the Thai market remain to be confirmed by the manufacturer. Prospective buyers are encouraged to consult official Lexus Thailand channels for detailed configuration options and availability.