Events
Baoji Partners with Thai Olympic Committee for Four-Year Sponsorship
Footwear brand Baoji has signed a 15-million-baht sponsorship deal to support Thai national athletes and staff across five major international sporting events through 2029.
On August 13, 2026, the Olympic Committee of Thailand officially signed a partnership agreement with the footwear manufacturer Baoji. According to Khaosod Online, the deal is valued at 15 million baht and will span a four-year period from 2026 to 2029.
Under the terms of this agreement, Baoji will provide footwear to Thai national athletes and staff participating in five major international sporting events, including the 20th Asian Games in Nagoya. The signing ceremony was led by Assistant Professor Pimol Srivikorn, President of the Olympic Committee of Thailand, and Yuparat Niamhom, Executive Chair of Baoji. The event was attended by committee members and national athletes.
For residents and visitors in Thailand, this partnership highlights the growing corporate investment in the nation’s sports infrastructure. While the sponsorship provides essential equipment for athletes, it also signals a boost in the visibility of local brands on the international stage.
Details regarding the specific remaining four sporting events covered under this agreement have not been fully disclosed in the initial announcement. Observers are waiting for further confirmation from the Olympic Committee regarding the full schedule of competitions that will benefit from this footwear sponsorship.