Economy
Zadi & Jo Expands into Physical Retail at EVEANDBOY Siam Square
Teen beauty brand Zadi & Jo has launched its first offline retail presence at EVEANDBOY in Siam Square, targeting the 10–20 age demographic.
According to a report by Prachachat Business, the beauty brand Zadi & Jo has officially entered the physical retail market for the first time. The brand, which focuses on products tailored for students and teenagers aged 10 to 20, has opened a dedicated space called 'Zadi & Jo Glow Station' inside the EVEANDBOY branch at Centerpoint Siam Square.
This new retail point offers a curated selection of the brand’s skincare, makeup, and fragrance lines. By establishing a presence in one of Bangkok’s most prominent shopping hubs, Zadi & Jo aims to increase its accessibility to its core younger audience.
For residents and visitors in Bangkok, this development provides a new destination to explore youth-oriented beauty products in a centralized location. The move marks a significant shift for the brand as it transitions from an online-only model to a brick-and-mortar strategy. While the company has indicated plans to expand its physical footprint to additional locations in the future, specific details regarding the timeline or the next sites for these expansions remain to be confirmed. Travelers interested in local beauty trends may find this new station a convenient stop while visiting the Siam Square area.