Tourism
Shama Enhances Service Apartment Experience with ‘The Joy of Living’ Concept
Onyx Hospitality Group’s Shama brand is updating its service apartment offerings to cater to the growing trend of cross-city living.
According to a report by Thai Post on August 12, 2026, the service apartment brand Shama, which operates under the Onyx Hospitality Group, is responding to the evolving trend of cross-city living. The company has introduced a new strategic focus titled 'The Joy of Living' to elevate the standard of its service apartments.
This initiative aims to better accommodate individuals who frequently travel or relocate between cities, reflecting a shift in how modern professionals and travelers utilize temporary housing. By refining its service model, Shama intends to provide an environment that supports the lifestyle needs of those balancing life across different urban locations.
For travelers and long-term residents in Thailand, this development suggests a potential shift in the quality and type of amenities offered at Shama properties. If these enhancements are implemented across their portfolio, guests may experience more tailored services designed for extended stays and mobile lifestyles. However, specific details regarding which locations will first implement these changes or how the pricing structure might be affected remain to be confirmed. Travelers planning to stay at Shama properties are encouraged to check with individual locations for updates on how these new service standards may impact their upcoming bookings.