General
Chery Group’s LUXEED Brand to Enter Thai Luxury Vehicle Market
The high-end automotive brand LUXEED, under the Chery Group, has announced its official launch in Thailand scheduled for the fourth quarter of 2026.
According to a report by Khaosod Online Thailand, the Chery Group is set to introduce its luxury automotive brand, LUXEED, to the Thai market in Q4 2026. Jin Liu, Deputy Executive Director of LUXEED Thailand, stated that the brand aims to redefine luxury by focusing on intelligent vehicle technology, refined design, and a seamless cabin experience tailored to high-end consumers.
For residents and travelers in Thailand, this development signals an expansion of the premium vehicle segment. The company has identified Thailand as a strategic hub for Southeast Asia, specifically noting its importance as a right-hand drive market. The brand plans to establish a comprehensive infrastructure, including a dealer network and after-sales service, to support its entry.
While the announcement confirms the brand's arrival and its strategic focus on technology and comfort, several details remain to be confirmed. The specific vehicle models to be offered, the exact pricing structure, and the locations of the initial showrooms have not yet been disclosed. Potential customers and automotive enthusiasts should monitor future announcements for details regarding the official launch event and the specific lineup that will be available to the Thai public.