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SC Asset Launches 'Ready to Live' Campaign to Boost Second-Half Sales
SC Asset Corporation has introduced a new campaign featuring 72 fully furnished model homes across Bangkok to accelerate sales and transfers.
According to Khaosod Online, SC Asset Corporation has launched a strategic marketing campaign titled 'SC Ready to Live' to stimulate sales during the second half of 2026. The initiative involves 72 fully furnished model homes across 32 different projects located in Bangkok and its surrounding provinces, with a total valuation of 2.9 billion baht.
Nattakit Sirirat, Head of Marketing Innovation and Design at SC Asset, stated that the campaign is designed to appeal to buyers who prefer move-in-ready properties without the time or expense of interior decoration. By offering these units, the company aims to reduce the financial burden on customers and streamline the purchasing process. The company has set a sales target of 1 billion baht for this specific campaign, utilizing promotional offers and real estate agents to drive interest in a challenging property market.
For residents and potential investors, this campaign highlights a shift toward convenience-focused housing options in the capital. While the company has publicly announced its strategy and sales targets, the actual impact on the broader real estate market and the specific final pricing for individual units remain to be confirmed as the campaign progresses through the remainder of the year.