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DKSH Thailand Launches 'Hiruscar' Campaign Targeting Hybrid Workout Enthusiasts
DKSH Thailand has introduced a new marketing campaign for its Hiruscar brand, focusing on the growing community of hybrid workout participants.
According to a report by Prachachat Business on August 8, 2026, DKSH (Thailand) has launched a new campaign titled 'Road to Winning with the MPS Science' for its Hiruscar brand. The initiative aims to reposition the product to appeal to a younger demographic, specifically those engaged in 'Hybrid Workout' routines—a fitness trend combining various training styles.
As part of this strategy, the company is utilizing experiential marketing through a series of 'Bootcamp for Hybrid Workout' events. These sessions are designed to help fitness enthusiasts refine their skills and prepare for competitive environments. DKSH indicates that this shift in marketing strategy is a response to evolving consumer behaviors and the increasing popularity of hybrid fitness activities in Thailand.
For residents and travelers interested in the local fitness scene, this campaign highlights the growing professionalization and community-building efforts within Thailand’s health and wellness sector. While the campaign focuses on brand engagement and skill development, it remains to be seen how these bootcamp events will be structured for public participation or if they will lead to broader fitness-related initiatives by the brand. Further details regarding the schedule and accessibility of these training sessions have not yet been fully disclosed.