Events
Levi’s Launches 'Keep it Loose' Campaign Featuring ROSÉ and Shai Gilgeous-Alexander
Global fashion brand Levi’s has introduced its new 'Keep it Loose' campaign, highlighting the 'Loose Prep' trend for the Fall/Winter collection with high-profile ambassadors.
According to a report by Prachachat Business, Levi’s has officially launched its global campaign titled 'Keep it Loose.' The initiative centers on the 'Loose Prep' style, which serves as a key trend for the brand's upcoming Fall/Winter collection.
To promote this new direction, Levi’s has partnered with two prominent figures: global artist ROSÉ and reigning NBA Most Valuable Player (MVP) Shai Gilgeous-Alexander. The campaign aims to reinterpret the 'Loose Prep' aesthetic, blending classic preppy elements with the relaxed, comfortable silhouettes that have become a hallmark of the brand's recent design philosophy.
For residents and travelers in Thailand, this campaign highlights the ongoing influence of global pop culture icons on local fashion retail trends. As Levi’s maintains a significant presence in Thai shopping centers and retail outlets, consumers can expect to see this 'Loose Prep' collection featured prominently in stores as the season progresses.
While the campaign has been officially announced, specific details regarding the availability of the full collection in individual Thai retail locations or potential local promotional events remain to be confirmed. Interested shoppers are encouraged to check with local Levi’s stores or official digital channels for updates on product arrivals and regional availability.