Chiang Mai Dairy Cooperative Rebrands Local Milk to 'CM MILK'

The Chiang Mai Dairy Cooperative has officially transitioned its local milk brand from the long-standing name 'Nom Nom' to 'CM MILK'. According to a report by Thai Post, this change marks a strategic shift for the cooperative, which has served the Chiang Mai region for over two decades.

For residents and visitors, this transition represents a modernization of a familiar local staple. The brand, which produces both pasteurized bagged milk and UHT boxed milk, is aiming to elevate its image to a more international standard while maintaining its core identity as a cooperative-produced fresh milk product. The new slogan, 'Every drop is natural, cooperative fresh milk,' emphasizes the brand's commitment to its origins despite the new name.

For those living in or traveling through Chiang Mai, you may notice the new branding appearing on shelves where the familiar 'Nom Nom' products were previously sold. While the name has changed, the cooperative continues to emphasize its traditional production methods. It remains to be confirmed how this rebranding will affect the distribution reach of the products outside of the Chiang Mai province or if the cooperative plans to introduce new product lines under the 'CM MILK' label in the near future.