Events
Ministry of Commerce Launches Franchise Expo to Boost SME Growth
The Department of Business Development is hosting a franchise exhibition at IMPACT Muang Thong Thani, featuring 50 supported businesses and government subsidies for participants.
On August 6, 2026, the Thai Ministry of Commerce officially opened the 'Franchise Expo Thailand by Smart SME Expo' at IMPACT Muang Thong Thani. According to Poonpong Naiyanapakorn, Director-General of the Department of Business Development, the event runs through August 9 and aims to elevate the potential of entrepreneurs looking to expand via franchise models.
As part of the annual Smart SME Expo, the Department has curated a pavilion featuring 50 franchise businesses under its direct support. A notable feature of this initiative is a government subsidy program, which provides 10,000 baht per person to assist those interested in starting these business ventures. The event focuses on providing standardized business models, digital tools, and modern solutions tailored to the current global economic landscape.
For residents and expatriates, this event highlights a push toward local entrepreneurship and small business development. While the expo offers a direct pathway for those seeking to invest in or operate a franchise, it remains to be confirmed how many individuals will successfully utilize the subsidy and what specific long-term impact these 50 businesses will have on the local service sector. Those interested in exploring these opportunities or observing the current trends in Thai retail and service models may visit the exhibition at Halls 6-8 until the conclusion of the event.